Elevator pitch
1. Who is Alison Chadwick?
2. What is an elevator pitch?
3. Why is it called elevator pitch?
4. What makes a great elevator pitch?
5. How are you going to show why you’re worth investing in?
6. How to express the problem?
7. You have to be so clear that even your ________________ and your _________________ can understand your idea
8. How long should your pitch last?
9. Match the ground rules with their explanations
Ground rule
|
Explanation
|
don’t blind them with science
|
The more you’ll tell them, the less they’ll remember
|
keep it short
|
IF you don’t believe in the value of what you’re selling, how can you expect enyone else to? don’t hide your enthusiasm, be yourself
|
practice it out loud, practice it in writing
|
Your jargon and technical details are very familiar to you but not to your listener
|
balanced humility with hype
|
Check it with Friends who are not afraid to give you feedback
|
An Elevator Pitch is an overview of a product, service, project, person or other Solution and is designed to just get a conversation started.
Overview
your Elevator Pitch must stay at a high level and should answer fundamental questions like...
- What is it?
- Who needs it?
- Why should I believe what you say?
Solution
the basic idea can help people sell a...
- Product
- Service
- Project
- Person
The goal of an Elevator Pitch isn't to close the deal. Instead, the goal of an Elevator Pitch is merely to get a conversation started; to convince The Audience that your Idea is something they need to know more about.
Retrieved from: http://www.elevatorpitchessentials.com/essays/ElevatorPitchDefinition.html
Samples:
https://www.youtube.com/watch?v=y5nmwuu6RX0
This is a guide for you to write your pitch script:
1. Define what the problem is (causes and effects):
We identify (define what the problem is). Some of its main causes are… One of its effects is… another is… and the last one is…
2. Solution (entrepreneurial idea)
To solve that problem, explain what is your entrepreneurial idea about by answering the following questions:
- What are you developing?
we are (planning/starting/growing) an entrepreneurial idea (fill in your project name) which is a (website? device? mobile app? campaign?)
- What is your objective?
The project aims to (fill in what is the purpose of your entrepreneurial idea, or what does it do for the target audience)
- How are you going to solve the problem?
We will contribute to solve this problem by (explain what you will do differently or uniquely)
- Who is your solution addressed to (fill in your target audience here).
-What are the advantages of this solution?
1. Who is Alison Chadwick? Alison is a talent director of AMV group which is the UK’s largest marketing communications group.
ResponderEliminar2. What is an elevator pitch? The elevator pitch is a consice practice overview of your business idea put in a way that is simple for the listener to understand.
3. Why is it called elevator pitch? Because de decision maker may only give you the time that it would take to get from the reception’s the executive floor to the pitch your idea to them so you’ve give got to get it out fast
4. What makes a great elevator pitch? Key ingredients.
5. How are you going to show why you’re worth investing in? Indentify the need, indentify your unique selling proposition, ground rules, practice.
6. How to express the problem? A couple of sentences just highlighting that problem.
7. You have to be so clear that even your __grandmother__ and your _kids_ can understand your idea
8. How long should your pitch last? 30 seconds to 2 minutes.
1. Who is Alison Chadwick? She is a talented director of a group.
ResponderEliminar2. What is an elevator pitch? Is an overview of your business idea in a simple and memorable way.
3. Why is it called elevator pitch? Is called elevator pitch because you have to say the idea really fast, as if you were in an elevator from reception to your flat
4. What makes a great elevator pitch? The most important is to say all the things in a very short time
5. How are you going to show why you’re worth investing in? Identify the problem, what is the unique selling proposition
6. How to express the problem? a couple of sentences.
7. You have to be so clear that even your (grandmother) and your (kids) can understand your idea
8. How long should your pitch last? 30 seconds to 2 minutes.
9. Match the ground rules with their explanations. Do not blind them with science, we have to believe in the value of the selling and finally be practice.
1- Who is Alison Chadwick?
ResponderEliminarShe is a director of a group.
2- What is an elevator pitch?
It is a easy good idea of business.
3- Why is it called elevator pitch?
Because you must have clarity in your idea, and throw in the shortest time as if you were in an elevator
4- What makes a great elevator pitch?
That is to say the idea more clearly in the shortest time
5- How are you going to show why you’re worth investing in?
Making a good solution to a problem of real importance.
6- How to express the problem?
Justify the problem in one or two sentences
7- You have to be so clear that even your grandmother and your kids can understand your idea
8- How long should your pitch last?
30 seconds to 2 minutes.
9- Match the ground rules with their explanations.
Find the concrete idea, and say it directly
1. Who is Alison Chadwick?
ResponderEliminarShe is a coach of how to pitch effectively
2. What is an elevator pitch?
Is a concise practice overview of your business idea put in a way that is simple and memorable for the listener to understand.
3. Why is it called elevator pitch?
Because the decision maker may only give you the time that it would take to get from the reception’s the executive floor to pitch the idea to them so you have got to get it short.
4. What makes a great elevator pitch?
The chance to say all the things you think great about your product in a very short time. Keep it simple, Keep it short.
5. How are you going to show why you’re worth investing in?
Identify the need. What is the problem, and what is the unique selling proposition.
6. How to express the problem?
Whit a couple of sentences
7. You have to be so clear that even your grandmother and your kids can understand your idea
8. How long should your pitch last?
30 seconds to 2 minutes
9. Match the ground rules with their explanations
• keep it short: The more you’ll tell them, the less they’ll remember
• don’t blind them with science: Your jargon and technical details are very familiar to you but not to your listener
• Balanced humility with hype: IF you don’t believe in the value of what you’re selling, how can you expect anyone else to? don’t hide your enthusiasm, be yourself
• practice it out loud, practice it in writing: Check it with Friends who are not afraid to give you feedback